This privacy policy describes how Merasa (the “Site” or “we”) collects, uses, and discloses your personal information when you visit the Site or make a purchase through the Site.

Collection of personal information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer service. In this Privacy Policy, we refer to all information that can uniquely identify an individual (including the information listed below) as "Personal Information." See the list below for more information about what Personal Information we collect and why.

Device information

• Examples of personal information collected: Web browser version, IP address, time zone, cookie information, which sites or products you view, search terms, and how you interact with the site.
• Purpose of collection: to load the Site accurately for you and to perform analyses on the use of the Site in order to optimize our Site.
• Source of collection: Automatically collected when you visit our site using cookies, log files, web beacons, tags or pixels
• Disclosure for a business purpose: shared with our processor Shopify

Order information

• Examples of personal data collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Purpose of the collection: to provide you with products or services in fulfillment of our agreement, to process your payment information, arrange for shipping and send you invoices and/or order confirmations, to communicate with you, to screen our orders for potential risk or fraud and, when in line with the preferences you have shared with us, to send you information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify

Customer Service Information

• Examples of personal information collected
• Purpose of the collection: providing customer support.
• Source of collection: collected from you.
• Disclosure for a business purpose

Minors

We do not intentionally collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the address below to request its deletion.

Sharing personal information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can learn more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy .
• We may share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=nl You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .
• We share information about your use of the Site, your purchases, and your interaction with our advertisements on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads ]

You can also opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/ .

Use of personal information

We use your personal data to provide you with our services. This includes offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services, and offers.

Legal basis

In accordance with the General Data Protection Regulation (“GDPR”), we process your personal data on the following legal bases if you are a resident of the European Economic Area (“EEA”):

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To carry out a task of general interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Conservation

When you place an order through the Site, we retain your Personal Information for our records unless and until you request us to erase it. For more information about your right to erasure, please see the "Your Rights" section below.

Automated decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) where that decision-making produces legal effects concerning you or similarly significantly affects you.

We use fully automated decision-making with legal or other significant consequences based on customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that has no legal or otherwise significant consequences for you.

Services that contain elements of automated decision-making include:

• Temporary denylist of IP addresses associated with repeatedly failed transactions. This denylist will persist for a few hours.
• A temporary deny list of credit cards linked to denied IP addresses. This deny list remains in place for a few days.

Sale of personal information

Our site sells personal information as defined in the California Consumer Privacy Act of 2018 (“CCPA”).

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. To exercise these rights, please contact us at info@merasa.nl

Your personal data will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information about how data transfers comply with the GDPR, see Shopify's GDPR whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR .

CCPA

If you are a California resident, you have the right to access the personal information we hold about you (also known as the "right to know"), to have it transferred to a new service, and to request that your personal information be corrected, updated, or deleted. To exercise these rights, please contact us at info@merasa.nl

If you would like to designate an authorized representative to submit these requests on your behalf, please contact us at the address below:
info@merasa.nl

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information every time you return to the site or browse from one page to another. Cookies also provide information about how people use the website, for example, whether it is their first visit or whether they are a frequent visitor.

We use the following cookies to optimize your experience on our site and to provide our services.

How long a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing, while persistent cookies last until they expire or are deleted. Most cookies we use are persistent and expire between 30 minutes and two years from the date they are downloaded to your device.

You can manage and control cookies in several ways. Please be aware that deleting or blocking cookies may negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser settings, often found in your browser's "Tools" or "Preferences" menu. You can find more information about how to change your browser settings or how to block, manage, or filter cookies in your browser's help file or via websites like www.allaboutcookies.org .

Please also note that blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the "Behavioral Advertising" section above.

Do not follow

Please note that there is no consistent industry understanding of how to respond to "Do Not Track" signals. Therefore, we do not alter our data collection and use practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.

Contact

For more information about our privacy policy, if you have questions, or if you would like to make a complaint, please contact us by email at info@merasa.nl